New website

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New website

Solar Carport is an autonomous charging station developed by Natoni and Saule Technologies. We have been tasked with creating a website that explains the concept, its key benefits and highlights technological advantages of the solution.

Pasol Paco is a family-owned Polish bakery founded over 20 years ago, that sells its amazing bread through retail stores. Lately, the brand started feeling dated and its brand identity system couldn’t support a constantly growing product portfolio.

The company needed to redefine its brand proposition and differentiate itself from the competition. We have spent countless hours observing and talking to consumers, analysing their knowledge of the category, habits and daily rituals. What we have discovered shocked Pasol! Most consumers identified their favourite bread on the shelf by colour. People we interviewed couldn’t recall the brand name, even though some were buying the same product for over 10 years! Those who have been able to name the company always referred to the bakery as Pasol. The second key information we found was that consumers are suspicious of bread that is covered by packaging as they think that the producer is hiding poor quality behind its graphics.

Those key insights have been reflected in the new brand identity. The brand name has been changed to Pasol, logotype revamped to reflect a more natural, honest approach. A new packaging design system has been designed in a way to supports the way consumers look for bread on the shelf. Designers kept original colour coding for a portfolio but decided on using more vibrant colours that evoke vitality and energy and allow for packaging to stand out on the shelf. Labels were created in a way that can be easily adapted into different packaging sizes and formats.

Putka, one of biggest Polish bakeries, challenged us with a task of creating a brand hero that would resonate with children. We didn’t want to create just another cartoon character but rather built an activation program for families that regularly shop at Putka.

Spiced approached us to redesign their line of ready meals, as previous packaging lacked shelf impact, authenticity and freshness.  

New designs ticked all the boxes and allowed Spiced to stand out amongst its competition.  

Putka is one of the biggest bakery chains in Poland, with over 200 locations. This family-owned business has been around for more than 100 years and is now run by the 4th generation of the Putka family. As Putka expands by opening new spots, launching coffee stores and developing grab-and-go products, the family felt it was time to refresh the brand identity to reflect their ambitions and support their growth plans.

POZIOM 511 is a modern, luxurious 4-star hotel surrounded by greenery and limestone rocks. It attracts those who wish to actively spend their time and search for peace, harmony and new experiences. Owners of 511 tasked us with developing a wayfinding system and visual language that would reinforce those qualities.

During the discovery phase, we observed and analysed how guests interacted with the building. Based on the collected information we have designed main routes, identified information areas and prioritised messaging. The created system is very minimalistic but easy to spot when needed.

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QNA is one of the global leaders in the development of technology of colloidal, semiconductor quantum dots. Sounds complicated? Indeed, it is. Our main objective was to reposition QNA from deep-tech science lab into trustworthy, capable, technical start-up with a great understanding of its partners business needs.

New brand mark is based on quantum dots suspended in the solution. It’s dynamic, irregular and constantly changes across touch points. The brand palette is based on expressive and luminous colors, representing unique qualities of quantum dots.

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Most BIO products in Poland use the same dull, boring and unappetising visual language, so when one of biggest Polish bakeries approached us to develop their new line of BIO bread we knew we needed to do something about it.

Kvarko is one of the best performing Polish VCs, investing in future shaping, life-changing, science projects. Funders, Paweł and Andrij, are true science patrons, that provide founders with money and extensive support.

Matplast – a locally known window manufacturer from Poland – decided to move out of the shadows and expand its operation by building its distribution network across Europe. It is a very competitive space and they needed to look the part, with their own visual and verbal identity that differentiate them from the crowd. We did just that.

Bakery Company came to us to reinvent the bread!? The hardest part they have cracked themselves. They’ve developed a gluten-free, seed-based, tasty, healthy bread alternative. We’ve only created a brand strategy, named it, packed it, and created all assets needed to launch it into the wild.

Stigal, a leading manufacturer of high-end CNC machines, asked us for help in developing a new brand strategy and visual identity. The company was dedicated to delivering the best possible solutions to their clients, and wanted a brand that reflected their commitment to excellence.

First we took a comprehensive look at every aspect of the company’s branding, including the design of the machines themselves, the customer experience, and customer service.  

Based on this audit, we developed a new brand strategy that truly captured the essence of Stigal’s company values. We created a new visual identity that was sleek, modern, and reflective of the company’s commitment to precision and quality. The new brand concept was captured by the tagline “NO SHORTCUTS,” which perfectly reflected the company’s values, commitment to excellence, and attention to detail in every aspect of their work.

We also designed a new website for Stigal, which featured the new visual identity and highlighted the company’s high-end CNC machines.

Sunrise is one of the largest SEO agencies in Poland. The company came to us to turn its brand positioning around as it didn’t reflect its core values. We’ve helped them develop a new brand strategy, that later has been translated into their new brand identity.

Dahliamatic, the market leader in ERP and software development, has helped hundreds of businesses grow through technology. When the company realised that its brand positioning didn’t accurately reflect its core values and capabilities, it turned to us to craft a new brand strategy and identity. The outcome? A shining example of a company that through the process learned the importance of a strong brand and is not afraid to embrace the shift.