Project / Client
Reinvent the bread
Bakery Company came to us to reinvent the bread!? The hardest part is that they have cracked themselves. They’ve developed a gluten-free, seed-based, tasty, healthy bread alternative. We’ve only created a brand strategy, named it, packed it, and created all assets needed to launch it into the wild.
Internal strategy workshops allowed us to develop a unique brand positioning and naming territories. Everyone’s favourite name BEAK BEAK has become a foundation for visual and verbal brand identity, that has been summed up under the company tagline.
Just like bread, only better
Don't be dull
Company quirkiness is also reflected in its communication. Doodles from packaging are used across various brand assets. To give our little birdies personalities, we’ve paraphrased famous quotes from pop culture using bird sounds.